Website Marketing & Search Engine Optimisation

We make your new or existing website work harder, by promoting your site further. Our Website Marketing uses Search Engine Optimisation, Email Marketing, Social Internet Marketing, Paid Search Engine Marketing and Off-line Promotion.

The best approach is to use a combination of these, which can often support each other. There is no magical instant one-size-fits-all mechanism to make your website work harder, just hard work and experience – which is where we come in.

Search Engine Optimisation

We analyse your product or services and research the most common keywords used in Search Engines to find them. Next we analyse how search engines view your site, and then we make further optimisation to promote it using our chosen keywords. We work using approved and proven techniques – there is no black magic or hidden trap doors, just professional website Search Engine Optimisation.

Email Marketing

Your customers need to know about your latest offers, products and services. If nothing else, they need reminding you are still around, but more importantly you value their custom. Email campaigns using our Customer Relationship Management software allows you to effectively get your message across, and measure it's effectiveness. Our software will also comply with UK Electronic Communication legislation and allow recipients to opt out.

Social Internet Marketing

A relatively new branch of Internet Marketing, this is an indispensable avenue for some specialist campaigns. Social Networking Sites, Business Networking sites and forums can provide a direct route to your customers in a refreshingly non-commercial environment. Your message will be targeted only at those who are relevant, in the knowledge it isn't lost in a soup of others.

Paid Search Engine Marketing

An instant and effective way of getting visitors to your site. Search engines have sponsored links which you pay to display according to the keywords the user has used, and how expensive those keywords are. We ensure your budget is used as effectively as possible, and the campaign suits your business.

Off-line Internet Marketing

Your Website Marketing doesn't end in cyberspace. Re-enforce your message by promoting a sub-section of your site in your conventional literature, for example www.yourbusiness.com/summeroffers. You could also use a promotion code on your conventional advertising, for entry on your site, akin to a money off coupon.

If you would like CookieOnline to take a look at your Web Marketing Strategy, or draft one from scratch, contact us and we will be more than happy to help.