Search Engine Optimisation Tips

These tips are a non-exhaustive outline of how to present your site to search engines better. Search Engine Optimisation relies on honest, practical principles. It's all about letting search engines know what your site is all about.

• Make sure your documents are entitled using keywords that relate to that document. Also use a hyphen to separate words e.g. sustainable-energy-report-2007.html
• Your web address is one of the most important aspects for search engines. www.mikes-plumbingandrepairs.com will be weighted a lot higher for the keywords "plumbing" and "repairs", over www.mikethehandyman.com using the same content! You can purchase extra domains at very little cost which will point to your existing website.
• Make sure your images have descriptive alt tags. This is not only vital for accessibility but calling a picture tourist-centre-coed-lleol.jpg instead of picture1.jpg pushes your more relevant keywords.
• Your site should be accessible in any case, but it also makes life easier for search engine bots that crawl the web looking for content to index.
• Use headings for what they are there for - if one of your pages is a key document about your injection moulding manufacturing services, don't start the page off with a heading that says "Welcome", because the first words and especially those in headings, are what search engines are looking at as keywords!